The owner of Christian Dior, LVMH holding, will launch perfumery and cosmetic monobrand stores of the famous brand in Russia. A monobrand bet is an opportunity to offer more additional products and options.
“Indeed, Christian Dior plans to develop a chain of cosmetics stores,” says Yegor Levchenko, director of the retail real estate department at ILM. “The company decided to focus on the development of a cosmetic retail, since cosmetics of even a high price segment can now be more in demand in Russia than luxury clothing,” he explains.
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