Reasons for the monetization of real estate

Alexander Fomin
Director of investments department
The sale of non-core assets allows the company to free up funds blocked in the property in the amount of up to 100% of its value and use capital to develop and support the business.

Typical errors in the self-sale of non-core assets:

  • Overestimation of the value of objects;
  • Realization of the object without regard to its use;
  • Incorrect positioning and marketing strategy of sales;
  • Sale of expensive real estate through auction houses.

Our approach

ОфисIn order to realize the object in a short time and at the right cost, you need to thoroughly know the situation on the commercial real estate market in Moscow: vacant areas, popular locations and formats, rental rates.

The main factors that directly affect the commercial conditions:

  • Location of the object and its features (territory, parking, etc.);
  • Technical condition;
  • The presence of unauthorized alterations and red lines;
  • Features of the layout (the ability to divide into blocks, repair);
  • Analysis of the effectiveness of the use of the premises;
  • The term of the lease agreement.

The key factor in the sale of non-core assets is a competitive environment. The time it takes to prepare an object for sale can and should be used sensibly: for example, to rent the surplus space. To improve the characteristics of the object, increasing its investment attractiveness, co-investors are involved.

Depending on the goals of real estate monetization, we will offer solutions with different levels of profitability. To do this, we will determine the correct value of the object (assessment), analyze the ways of its best use, technical and legal audit and form a list of recommendations. If necessary, we will develop promising concepts and rebrand the object.

Our competences in numbers

2009

year of foundation

230

employees

more than 1000

real estate transactions conducted

more than 1 mln. sq.m

of office space sold

1st place

in the office market since 2014

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